Book In-person or virtual designClearing Out all 2022 hot tubs making room for 2023's up to 40% off starting at $6,50036 Quick ship colors 3- 5 weeks

Our Story

Universal Factory Direct, LLC was estabilished in 1998 in beautiful Portsmouth NH.

  • We are a family owned business and have stayed that way for 14 years.
  • We don’t work out of fancy retail spaces, and we don’t have 10 salespeople on the floor.
  • We don’t spend a lot of money on TV and radio advertising that drive the cost of the product through the roof.
  • We keep it simple with a 25,000 sq. ft. building, 3 sales people, 2 kitchen designers and 3 delivery guys.

One of the attractive features at Universal is the availability of our inventory.

When you order your products, we have it in stock!

Most retailers are 10% inventory and 90% showroom, but we are 10% showroom and 90% inventory!

We keep over $500,000 worth of inventory on hand so when you show up to Universal; if you’re ready to purchase we’re ready to deliver!

Buying by the truckload and keeping our warehouse full means HUGE savings to you sometimes up to 50-70% less than the other guy.

We’ve  been told a thousand times ” we didn’t know what to expect when we came here but we have to admit we’re pleasantly surprised by the quality and price of your products!”

People often tell me I’m the best kept secret on the seacoast and I respond “we’re not trying to be” the fact that we deliver 90% of what we sell makes it an easy decision to drive a hour or 2 or 3 to save thousands of dollars!

And you don’t have to rent a U haul or borrow someone’s truck.

All of our products come with a full warranty, you’ll never feel like you’re stuck, we will work with you until we get it right.

We don’t want to just sell you a mattress, we would like you to come back and purchase your hot tub, kitchen cabinetsor a living room from us when the time is right!

By then, we hope to earn business from your friends and family . 35% of our business comes from referrals and that’s how you can pay us back from the great  savings and delivery service we offer.

If we don’t have what you’re looking for on the showroom floor we have catalogs with every kind of furniture; bunk beds, kid’s bedrooms, bar stools, office furniture, dining rooms and dinettes just to name a few.

These wholesalers deliver to us within 5-6 business days so once again we can get the product right out to you!

At Universal you will not pay $1,000 for a mattress set you will pay only $299 for a 13″ thick pillow top queen mattress and box spring!

You won’t pay $8,ooo for a hot tub either; our 5 person loaded with jets and a cover is only $3600!

Customers come in all the time with kitchen cabinet quotes of $8,ooo-$15,ooo dollars!

At Universal that same quote would be only $3500-$4999.

If your kitchen is smaller or larger it doesn’t matter to us, you will enjoy huge savings on top quality regardless of size.

Our bedroom sets are all dovetail construction and come with sleigh bed, dresser/mirror, chest and a nightstand at Universal are  only $895 for a queen set and $1050 for a king set!!

Living room sets from North Carolina (Serta mattress endorsed) sofa and loveseat $850.

Well that’s our story in a nutshell, we started out of 3 storage lockers back in 1998, my office was the front seat of my truck and today we all have our own offices and a 25,000 sq. ft building that we own.

We have delivered as far south as Maryland and as far north as the Canadian border.

We don’t let little things like distance and logistics stand in our way of making someone happy with a new hot tub or a set of kitchen cabinets.

So if you’re coming from a distance; make a day of it and stay for lunch or dinner in Portsmouth or maybe take advantage of the nice shopping we have!

Don’t forget the fact that there is NO SALES TAX IN NH !

With over 20,000 happy customers to date, we hope you decide to visit Universal soon so we can add you to our list of satisfied customers!

Give us 1 hour and we'll give you $10,200 of premium kitchen cabinets for $3,800.

Standard features include:

  • Dovetailed and soft close drawers/doors
  • All wood construction, plywood sides/backs
  • No particle board
  • No Assembly Required (Ready to Install)
  • Any Sherwin Williams paint color over 158 styles
  • 14 styles delivered as fast as 9 days
Schedule a Free Virtual or In-Person Kitchen Design.
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  • In 2022, Universal Factory Direct helped over 700 families design & purchase the kitchen they had always wanted. No matter how big or small the job, we have found that every single customer is linked by the desire for getting the greatest value for their investment. Our designers understand that there are no one-size-fits-all cabinets, and excel at all elements of construction & design, including budget attentiveness and personal needs. As a warehouse-direct kitchen & bath showroom, we are very experienced at giving you the WOW factor, with the budget in mind. It’s no accident UFD has attained a 4.4 star Google rating from over 279 reviews, and by offering a vast array of cabinets, from quick ship to inset and frameless, at up to 42% off compared to big box and boutique kitchen centers, we are confident we can help you too! So what are you waiting for? Click here or the orange button below to schedule your FREE consultation today and start down the path to becoming a part of the Universal Factory Direct Family!

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  • Schedule a Free Virtual or In-Person Kitchen Design.
    Or just Call

    Our Hours

    We are open 6 days a week and Sundays By Appointment Only. For the best service for a free kitchen design and quote you can schedule an appointment with one of our designers here "Schedule a Free Design & Quote". Our designers have design appointments each day so its best to have an appointment to make sure someone is available to help you. If you want to just stop in Mon - Fri 10-4 and Sat 10-1pm are our open hours.

    Our Location:

    145 Heritage Ave. Portsmouth, NH 03801

    Request Kitchen or Hot Tub Quote

    Just click the button above or email

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