How Universal Franchise Systems, Inc. was born

Realizing the massive opportunity in the Kitchen & Bath cabinet and Hot Tub industries, and knowing the incredible success Kevin has had since 1997, Joe approached his long time friend with the idea of creating a national franchise business, based on Kevin’s model. They partnered and created Universal Franchise Systems, to provide local entrepreneurs an easy way to get into the business, minimize the learning curve and generate high profits, by offering deep discounts to local consumers.

Having had success in multiple businesses, in both the US & Canada, opening sales offices and training highly productive salespeople, Joe’s background and experience was the perfect combination to bring Kevin’s model to the masses. In addition, Kevin’s general manager, Joe White, was hired to provide SEO and the “secret sauce” in the advertising to generate appointments and assist in growing the overall business. 

Joe Grushkin, was introduced to United Franchise Group (UFG), the owner and operator of 10 Franchise Concept, including the Internationally recognized franchise, Signarama, the world’s largest Signage Franchise with over 800 locations world-wide. Joe was thoroughly impressed with the professionalism and talent of the management team, along with the programs UFG used to run and grow their franchise concepts.

One of their franchise concepts is called Accurate Franchising, Inc. (AFI), which is a consulting company that takes a proven model and develops it into a successful Franchises concept, compliant with all State and Federal laws, required in Franchising.

In May of 2023, Universal Franchise Systems, Inc. hired AFI to develop the franchise systems and bring the concept to market in, and was launched in September of 2023, doing business as Universal Factory Direct, nationwide. With over 38 years of experience and successfully bringing hundreds of well-known franchises to the market, we are confident that Universal Factory Direct will be the next successful launch and grow rapidly across the country, helping entrepreneurs to achieve their personal and financial goals.  For more information on AFI, go to Training and ongoing support is provided in the Universal Franchise Systems, Inc. home offices, in West Palm Beach, in conjunction with the West Palm Beach franchise (located in the same facility), which is owned and operated by John Hancherick, who is instrumental in assisting new franchisees in getting off to a “fast start”.

Our team is ready to assist anyone who qualified and awarded a franchise, and is ready to build and grow their business to reap the rewards it will bring.

Joe Grushkin, CEO & President – Co-Founder

Universal Franchise Systems, Inc.

Cell: 561-666-1026



Joe Grushkin has been a serial entrepreneur for over 40 years, with his “roots” in Direct Sales (as the National Sales Manager of Cutco Cutlery in Canada, opening 55 sales offices), Franchise ownership of multiple units, Business Coaching, Digital Advertising Sales and was the Founder of MaxExposure Social Media, which is now owned by his Daughter and Son-in-Law. Joe has tried to “retire” four times, which he finds boring, and is now building the premier Cabinet and Hot Tub, Factory Direct to Consumer franchise business in the country. His drive, passion, creativity, and vision set him apart from others, along with his charismatic style of leadership, energy and truly caring for the success of those who are awarded franchises as business partners. Joe now lives in Jupiter FL, after raising his 3 grown daughters in Westport CT, and he has one granddaughter. Joe loves beach time, boating, baseball, fun in the sun, entertaining friends, social golf, pickleball and travel to new places.

Kevin Slover – Co-owner – Investor

Cell: 603.969.2005


Kevin Slover, the consummate entrepreneur, and founder of Universal Factory Direct, in 1997, developed a sales process that has been duplicated many times. Over the years, focusing only on internal development and growth, he now operates a thriving business with over $8 million in sales annually and is the #1 distributor in New England, with all the manufacturers he works with. Kevin has an organization and team that are “unparalleled” running his business and is now “semi” retired and enjoying his incredible success.

Kevin has assisted many people to engage in the industry, over many years, and has seen them achieve a high level of personal success and financial freedom. To continue that legacy, his long-time friend, Joe Grushkin, approached him in 2023 with the idea of “Franchising” his concept, which was the perfect platform to bring his proven model to every community across the county.

Kevin has 3 “twenty something” children, and has homes in his hometown of Portsmouth NH, on Lake Winnipesaukee NH, and in Palm Beach County FL, where he splits his time. Kevin loves to play basketball & Golf, travel, exotic cars, entertaining friends and family, and is a HUGE fan of all Boston sports team.

Warehouse & Delivery Manager

Mark Slover
603-969-2646 (Call or Text)

Our Hours

We are open 6 days a week and Sundays By Appointment Only. For the best service for a free kitchen design and quote you can schedule an appointment with one of our designers here "Schedule a Free Design & Quote". Our designers have design appointments each day so its best to have an appointment to make sure someone is available to help you. If you want to just stop in Mon - Fri 10-4 and Sat 10-1pm are our open hours.

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