Our Story

Universal Factory Direct, LLC was estabilished in 1998 in beautiful Portsmouth NH.

  • We are a family owned business and have stayed that way for 14 years.
  • We don’t work out of fancy retail spaces, and we don’t have 10 salespeople on the floor.
  • We don’t spend a lot of money on TV and radio advertising that drive the cost of the product through the roof.
  • We keep it simple with a 25,000 sq. ft. building, 3 sales people, 2 kitchen designers and 3 delivery guys.

One of the attractive features at Universal is the availability of our inventory.

When you order your products, we have it in stock!

Most retailers are 10% inventory and 90% showroom, but we are 10% showroom and 90% inventory!

We keep over $500,000 worth of inventory on hand so when you show up to Universal; if you’re ready to purchase we’re ready to deliver!

Buying by the truckload and keeping our warehouse full means HUGE savings to you sometimes up to 50-70% less than the other guy.

We’ve  been told a thousand times ” we didn’t know what to expect when we came here but we have to admit we’re pleasantly surprised by the quality and price of your products!”

People often tell me I’m the best kept secret on the seacoast and I respond “we’re not trying to be” the fact that we deliver 90% of what we sell makes it an easy decision to drive a hour or 2 or 3 to save thousands of dollars!

And you don’t have to rent a U haul or borrow someone’s truck.

All of our products come with a full warranty, you’ll never feel like you’re stuck, we will work with you until  we get it right.

We don’t want to just sell you a mattress, we would like you to come back and purchase your hot tub, kitchen cabinets or a living room from us when the time is right!

By then, we hope to earn business from your friends and family . 35% of our business comes from referrals and that’s how you can pay us back from the great  savings and delivery service we offer.

If we don’t have what you’re looking for on the showroom floor we have catalogs with every kind of furniture; bunk beds, kid’s bedrooms, bar stools, office furniture, dining rooms and dinettes just to name a few.

These wholesalers deliver to us within 5-6 business days so once again we can get the product right out to you!

At Universal you will not pay $1,000 for a mattress set you will pay only $299 for a 13″ thick pillow top queen mattress and box spring!

You won’t pay $8,ooo for a hot tub either; our 5 person loaded with jets and a cover is only $3600!

Customers come in all the time with kitchen cabinet quotes of $8,ooo-$15,ooo dollars!

At Universal that same quote would be only $3500-$4999.

If your kitchen is smaller or larger it doesn’t matter to us, you will enjoy huge savings on top quality regardless of size.

Our bedroom sets are all dovetail construction and come with sleigh bed, dresser/mirror, chest and a nightstand at Universal are  only $895 for a queen set and $1050 for a king set!!

Living room sets from North Carolina (Serta mattress endorsed) sofa and loveseat $850.

Well that’s our story in a nutshell, we started out of 3 storage lockers back in 1998, my office was the front seat of my truck and today we all have our own offices and a 25,000 sq. ft building that we own.

We have delivered as far south as Maryland and as far north as the Canadian border.

We don’t let little things like distance and logistics stand in our way of making someone happy with a new hot tub or a set of kitchen cabinets.

So if you’re coming from a distance; make a day of it and stay for lunch or dinner in Portsmouth or maybe take advantage of the nice shopping we have!

Don’t forget the fact that there is NO SALES TAX IN NH !

With over 20,000 happy customers to date, we hope you decide to visit Universal soon so we can add you to our list of satisfied customers!